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The Who, led by rock legends’ Pete Townshend and Roger Daltrey, transformed the Bridgestone Super Bowl Halftime Show into the most exciting 12 minutes in rock and sport, Sunday evening on CBS, unleashing a riveting live halftime performance at Super Bowl XLIV. The band’s exhilarating set electrified Sun Life Stadium, and thrilled the millions of fans watching throughout the U.S. and around the globe, affirming that America’s most watched sporting event also delivers on its promise of presenting the world’s pinnacle musical spectacular.

The awe-inspiring British band commanded a circular stage at luminous Sun Life Stadium in front of approximately 72,000 thousand fans, the iconic Who logo blazing below them as they led the charge into a pyro-powered, multi-platform tour de force. The Who’s spontaneous chemistry ignited the annual music , now watched in 230 countries and territories around the globe, transforming the stage into a virtual Who-ville complete with wrap-around-video screen asking the illuminating question:

WHO ARE YOU?

Super Bowl fans cheered the band’s incendiary mash-up of Who classics, which kicked off with “Pinball Wizard,” and segued in to the scorching “Baba O’ Riley,” “Who Are You,” “See Me Feel Me” and a fireworks-emblazoned finale of “Won’t Get Fooled Again.”

The galvanizing performance was buoyed by the most spectacular stage ever built for a Super Bowl, designed by Bruce Rogers. The Halftime show was executive produced by Ricky Kirshner, who helmed the world’s most-viewed televised event for the fifth year in a row. Bridgestone Super Bowl XLIV Halftime show director Hamish Hamilton guided the entire presentation.

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